Planned Parenthood’s latest, profanity-laced ad did not resonate with supporters as it had hoped.
Launched earlier this month, the Planned Parenthood of New York City ad campaign promoted abortion and promiscuous sex with the slogan “Protect our freedom to f—.”
But on Friday, Planned Parenthood took down the ad campaign, supposedly because it stirred up more shock and outrage than support, according to The Federalist.
The campaign video, which dropped 20 “f bombs” in 45 seconds, was taken off Planned Parenthood’s YouTube channel sometime Friday evening, and the campaign fundraising website now redirects people to a generic donations page. LifeNews also could not find any references to the campaign on Planned Parenthood of NYC’s social media accounts.
The abortion giant had hoped the profanity would resonate with young adults.
Gerard Caputo, CEO of BBH NY CCO, which created the ads, previously told AdWeek that Planned Parenthood of New York City wanted a campaign that is not easy to ignore.
“‘Freedom to F—’ is meant to speak to a younger generation more empowered than ever and hopefully willing to help,” Caputo said. “It all starts with the courage to do something different and we believe we have already succeeded.”
But it gave the opposite impression.
Reacting to the ad earlier this month, Tony Perkins of the Family Research Council wrote: “As offended as you are by the language, I think we should all be more offended that our tax dollars are paying for it! If Planned Parenthood wants to put its perverse vulgarity on display, that’s their right. But they shouldn’t have a right to make Americans foot the bill for it.”
Planned Parenthood is the largest abortion chain in America. Its most recent annual report showed a record income of $1.46 billion, with about half a billion dollars coming from taxpayers.
Some of those tax dollars are used to support Planned Parenthood’s risky sex education program, which it pushes on vulnerable young school students across the country. Others are used to subsidize its massive abortion practice, which aborts about 320,000 unborn babies every year. And those actions are more horrible than any ad campaign, no matter how profane.